SCALIO — NIGHT SHIFT BRAND QUICK REFERENCE
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BOILERPLATE (SHORT)
Scalio is an AI marketing app that turns a single product photo into
model-wearing Reels, AI product photoshoots, and social content —
replacing a ₹10,000–50,000/month agency for ₹999–1,999/month.

BOILERPLATE (LONG)
Scalio is an AI marketing app built for Indian SMBs. From one product
photo and a bit of brand context, it generates model-wearing Reels,
professional AI product photoshoots, social posts, and content
calendars — the output of a ₹10,000–50,000/month marketing agency, for
₹999/month (100 credits) or ₹1,999/month (250 credits). It's used by
100,000+ Indian businesses and holds a 4.8 rating on both the App
Store and Google Play. Available on iOS, Android, and web at
web.scalio.app.

COLOR
Night / dark bookends       #0E0D0B
Ivory / type on Night       #F3EFE6
Warm canvas                 #F4F0E8
Surface / cards             #FBF9F4
Ink / type on light         #14120F
Muted copy                  #5C574E
Faint metadata              #736D60
Live action on Night        #2FE37A
Action on light             #167A43
Action deep                 #126638

TYPOGRAPHY
Display     Bricolage Grotesque — light, tightly tracked
Body / UI   Geist
Metadata    Geist Mono — compact labels, file types, endpoints, code

SHAPE
Cards       20px radius
Actions     Full pill radius

LINKS
Website     https://scalio.app
Web app     https://web.scalio.app
iOS         https://apps.apple.com/us/app/scalio-ai-videos-photos/id6752993248
Android     https://play.google.com/store/apps/details?id=com.scalioai.app

CONTACT
Partnerships / press: contact@scalio.app
Brand approvals: support@scalio.app

USAGE NOTES
- Use the dark wordmark on warm canvas, ivory, surface, and other
  quiet light backgrounds.
- Use the light wordmark on Night ink or clear, high-contrast dark
  photography.
- Do not recolor, distort, rotate, or add effects to the logo or icon.
- Keep clear space around the logo equal to the height of the spark.
- Keep the wordmark at 120px wide or larger in digital layouts.